Data/hora: 11/06/2024 18:31:29

Provedor de dados: | 31
País: | United States
Título: | AN EMPIRICALLY DERIVED TAXONOMY OF BRANDS
Autores: | McEnally,   Martha R.; Hawes,   Jon M.
Data: | 2002-07-22
Ano: | 1984
Palavras-chave: | Consumer/Household Economics.
Resumo: | This paper reports the results of a study designed to determine how consumers "group" various products into categories.  Specifically, it was determined that consumers clearly perceive two types of brands: (1) manufacturers' brands, and (2) distributors' brands.  While manufacturers' brands were viewed as a distinct offering, consumers did not differentiate between private brands and generics.
Tipo: | Journal Article
Idioma: | Inglês

Identificador:

5242

http://purl.umn.edu/27926

Editor: | AgEcon Search
Relação: | Journal of Food Distribution Research&gt;Volume 15, Number 2, June 1984

Formato:

7

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