Data/hora: 10/06/2024 17:14:49

Provedor de dados: | 31
País: | United States
Título: | Importance of Informational Labeling in Exporting Beef to South Korea: Preferences of Retailers, Wholesalers and Importers
Autores: | Kim,   Renee B.; Boyd,   Milton S.
Data: | 2006-05-25
Ano: | 2002
Palavras-chave: | Informational Labeling; Logit Model; Korea; Beef Export; Quality Preference; Retailers; Wholesalers and Importers; International Relations/Trade.
Resumo: | Country of origin labeling and brand labeling play important roles in affecting purchasing behavior of buyers in the Korean beef supply chain. This paper presents a model which explain differences in the attitudes and purchase behaviors of three marketing groups regarding country of origin and other important quality attributes. The results show some of the diversity of buyers' attitudes, preferences and willingness to pay for different country of origin and brand of foreign packers in three marketing groups.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês

Identificador:

21633

http://purl.umn.edu/24846

Editor: | AgEcon Search

Relação:

European Association of Agricultural Economists&gt;2002 International Congress, August 28-31, 2002, Zaragoza, Spain

Contributed Paper

Formato:

13

application/pdf