Data/hora: 11/06/2024 06:28:14

Provedor de dados: | Research in Agricultural & Applied Economics (AgEcon Searh)
País: | United States
Título: | EXPLORING WITH DYNAMIC RELATIONSHIP BETWEEN ADVERTISING AND REVENUES WITHIN THE PORK INDUSTRY
Autores: | Hyde,   Jeffrey; Foster,   Kenneth A.
Data: | 1999-05-24
Ano: | 1999
Palavras-chave: | Pork; Advertising; VAR; Livestock Production/Industries; Marketing.
Resumo: | This research tests for causality between indexed retail pork revenues and pork advertising.  Evidence was found of feedback between revenues and total pork advertising, but not between revenues and generic advertising.  In fact, generic advertising was found to have no significant impact on indexed retail pork revenues.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês

Identificador:

1376

http://purl.umn.edu/21614

Editor: | AgEcon Search

Relação:

American Agricultural Economics Association&gt;1999 Annual meeting, August 8-11, Nashville, TN

Selected Paper

Formato:

14

application/pdf