| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Identifying Innovation Strategies: Insights from the Greek Food Industry
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| Autores: |
Matopoulos, Aristides
Vlachopoulou, Maro
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| Data: |
2009-05-08
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| Ano: |
2008
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| Palavras-chave: |
Business innovation
Innovation strategies
Greek food industry
Agribusiness
Agricultural and Food Policy
Farm Management
Food Consumption/Nutrition/Food Safety
Industrial Organization
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| Resumo: |
This paper emphasizes on the concept of innovation which is more and more nowadays recognized as of significant importance for all companies across different business sectors. The paper initially provides a review of the innovation literature in terms of types, classifications, and sources of innovation that have been proposed over time. Then, innovation in the context of the food industry is examined and it is attempted to identify innovation strategies followed by Greek food companies based on a value driven approach of innovation. The paper finally, provides insights from eight Greek food companies, which were selected from four subsectors: fruit and vegetables, dairy products, meat products (cured meats), and bakery products. The criterion used for the selection was market success and outstanding performance (e.g. market share, achieved results). Evidence indicates that companies tend to innovate along the dimension of offerings, which is more related to the traditional view of product and process innovation.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
ISBN 978-3-932887-96-3
http://purl.umn.edu/49881
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| Relação: |
European Association of Agricultural Economists>110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria
proceedings
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| Formato: |
12
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