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Provedor de dados:  AgEcon
País:  United States
Título:  A comparison of hypothetical survey rankings with consumer shopping behavior and product knowledge
Autores:  Grebitus, Carola
Colson, Gregory
Menapace, Luisa
Data:  2012-02-09
Ano:  2012
Palavras-chave:  Attribute ranking
Consumer shopping behavior
Hypothetical surveys
Origin labeling
Food Consumption/Nutrition/Food Safety
Resumo:  Hypothetical surveys are commonly used to elicit consumer behavior to guide product development, marketing, and labeling strategies. However, despite the prevalence of surveys in consumer food studies, previous work has not assessed the relationship between hypothetical responses and actual consumer behavior in real-world purchase situations.We explore whether attributes cited by consumers in surveys as being important to them when making decisions indeed factor into their product decision process in real-world markets. Evidence from a point of sale study of 702 pork purchasers indicates that there is a strong correspondence between hypothetical survey ratings and actual shopping behavior.
Tipo:  Article
Idioma:  Inglês
Relação:  Journal of Agricultural and Applied Economics> Volume 44, Number 01, February 2012
Formato:  13

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