| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Valuations of ‘Sustainably Produced’ Labels on Beef, Tomato, and Apple Products
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| Autores: |
Tonsor, Glynn T.
Shupp, Robert S.
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| Data: |
2010-03-11
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| Ano: |
2009
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| Palavras-chave: |
Consumer perceptions
Credence labeling
Production practices
Sustainable
U.S. consumer demand
Willingness to pay
Marketing
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| Resumo: |
This study evaluates consumer perceptions of what “sustainably produced” food labels imply and estimates corresponding demand for products carrying these labels. Results suggest that the typical U.S. consumer is not willing to pay a positive premium for beef, tomatoes, or apple products labeled as “sustainably produced.” Demand is particularly sensitive to inferences consumers make regarding what a “sustainably produced” food label implies. Suggestions for future work and implications of standardizing the definition of sustainability are provided.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/59249
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| Relação: |
Agricultural and Resource Economics Review>Volume 38, Number 3, December 2009
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| Formato: |
13
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