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Provedor de dados:  31
País:  United States
Título:  PERCEPÇÕES NO CONSUMO DE ALIMENTOS ORGÂNICOS EM SUPERMERCADOS: A INFLUÊNCIA DE VALORES INDIVIDUAIS COMO DETERMINANTE DE COMPRA
Perceptions on the consumption of organic food in supermarkets: the influence of individual values as a purchase determinant
Autores:  Boas, Luiz Henrique de Barros Vilas
Pimenta, Marcio Lopes
Sette, Ricardo de Souza
Data:  2008-05-05
Ano:  2008
Palavras-chave:  Organic food. Consumer behavior. Retail. Values. Means end chain. Laddering
Agribusiness
Agricultural Finance
Resumo:  The growth of the world’s organic food market in the last ten years has been raising the demand for studies related to this theme. Supermarkets have been proving themselves relevant actors in the distribution of these products in Brazil and in the external market. This paper aims to describe the characteristics of the consumer behavior of organic fruits and vegetables in the city of Uberlândia in the state of Minas Gerais. More specifically, it aims to evidence this behavior through the enchainment of attributes, consequences (benefits that these attributes provide) and the consumers’ personal values. 30 in-depth interviews were done using the laddering qualitative technique, which is based on the means end chain theory. The results show, emphatically, the consumers’ awareness regarding individual well being and its maintenance in the long run through quality of life and a healthy lifestyle, classified as individual values according to the Schwartz scale. Finally, we present these consumers’ dominant perceptions from the enchainment between the attributes, consequences and values obtained in the research.
Tipo:  Journal Article
Idioma:  Português
Identificador:  http://purl.umn.edu/60715
Relação:  Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations>Volume 10, Number 2, May/August 2008
Formato:  15
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