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Provedor de dados:  AgEcon
País:  United States
Título:  BRANDING REGIONAL IDENTITY AS A DRIVER FOR RURAL DEVELOPMENT
Autores:  Messely, Lies
Dessein, Joost
Lauwers, Ludwig H.
Data:  2010-02-10
Ano:  2009
Palavras-chave:  Identity
Region formation
Regional branding
Rural development
Agribusiness
Community/Rural/Urban Development
International Development
Resumo:  Within the globalizing world, regions and their identities are subjected to great pressure. At present, places are engaged in a process of “territorial competition” in an integrated world economy. The identity of the region can be used as a starting point to brand a region and differentiate it from others. In the regional branding process, the region as a whole becomes a product or brand and offers a “basket” of regional products and services. This paper discusses the possibility of regional identity as a mobilizing force for rural development, by studying best practice examples of regional branding. Using the grounded theory approach, we conducted interviews in three case regions: West Cork (Ireland), Groene Woud (the Netherlands) and Pajottenland (Belgium). The study of these cases led to the formulation of critical success factors on the organization of regional branding.
Tipo:  Conference Paper or Presentation
Idioma:  Inglês
Identificador:  isbn 978-86-82121-76-3

http://purl.umn.edu/57406
Relação:  European Association of Agricultural Economists>113th Seminar, December 9-11, 2009, Belgrade, Serbia
Formato:  10
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