| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
TECHNOLOGY ROADMAPPING IN HUNGARY: SOME PRACTICAL OBSERVATIONS
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| Autores: |
Pataki, Bela
Szalkai, Zsuzsanna
Biro-Szigeti, Szilvia
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| Data: |
2010-07-15
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| Ano: |
2010
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| Palavras-chave: |
Technology roadmapping
Technology management
Technology strategy
Business strategy
Industrial Organization
Marketing
Research and Development/Tech Change/Emerging Technologies
D20
L20
M10
UDC: 005.3
005.5
|
| Resumo: |
Technology roadmapping (TRM) is a technique for exploring the evolution of markets, products, technologies, and their linkages. During our Hungarian TRM-applications we found important a clear business need; senior level ownership; effective communication; information and knowledge sharing; spending considerable time at the beginning; preferring less frequent but longer workshops than more frequent shorter ones; involving all related functions, active participation of senior managers; having a TRM-champion inside the company; a case-study-based training to teach TRM; and calling TRM a different name at the beginning
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
1804-0519
http://purl.umn.edu/92349
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| Relação: |
Perspectives of Innovations, Economics and Business>Volume 05, Issue 02, 2010
Volume 5
Issue 2
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| Formato: |
4
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