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Provedor de dados:  AgEcon
País:  United States
Título:  TECHNOLOGY ROADMAPPING IN HUNGARY: SOME PRACTICAL OBSERVATIONS
Autores:  Pataki, Bela
Szalkai, Zsuzsanna
Biro-Szigeti, Szilvia
Data:  2010-07-15
Ano:  2010
Palavras-chave:  Technology roadmapping
Technology management
Technology strategy
Business strategy
Industrial Organization
Marketing
Research and Development/Tech Change/Emerging Technologies
D20
L20
M10
UDC: 005.3
005.5
Resumo:  Technology roadmapping (TRM) is a technique for exploring the evolution of markets, products, technologies, and their linkages. During our Hungarian TRM-applications we found important a clear business need; senior level ownership; effective communication; information and knowledge sharing; spending considerable time at the beginning; preferring less frequent but longer workshops than more frequent shorter ones; involving all related functions, active participation of senior managers; having a TRM-champion inside the company; a case-study-based training to teach TRM; and calling TRM a different name at the beginning
Tipo:  Journal Article
Idioma:  Inglês
Identificador:  1804-0519

http://purl.umn.edu/92349
Relação:  Perspectives of Innovations, Economics and Business>Volume 05, Issue 02, 2010
Volume 5
Issue 2
Formato:  4
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