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Provedor de dados:  AgEcon
País:  United States
Título:  How Agricultural Economists Increase the Value of Agribusiness Research
Autores:  Knight, Erika P.
House, Lisa
Wysocki, Allen F.
Batista, Juan C.
Sawyer, Alan
Data:  2006-06-02
Ano:  2006
Palavras-chave:  Teaching/Communication/Extension/Profession
Resumo:  Historically, there has been declining cooperation between agribusiness firms and agricultural economists. In new product marketing research, firms' tend to conduct their own analyses, partially due to confidentiality, usually consisting of simple univariate or bivariate statistics such as chi-squared tests of independence. The primary objective of this paper is to demonstrate, through a case study, one way in which agricultural economists can add value to agribusiness firms’ research. Results from the econometric model offer a richer explanation of consumer behavior and may be more useful to agribusiness firms.
Tipo:  Conference Paper or Presentation
Idioma:  Inglês
Identificador:  22061
Editor:  AgEcon Search
Relação:  American Agricultural Economics Association>2006 Annual meeting, July 23-26, Long Beach, CA
Selected Paper 160603
Formato:  14


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