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Provedor de dados:  AgEcon
País:  United States
Título:  Exploring Trust in E-B2B Relationships
Autores:  Matopoulos, Aristides
Vlachopoulou, Maro
Manthou, Vicky
Data:  2008-01-14
Ano:  2006
Palavras-chave:  Trust formation
Electronic relationships
Relationship lifecycle
Institutional and Behavioral Economics
Marketing
Resumo:  The Internet’s unbounded opportunity for inter-firm exchanges is limited by concerns about trust, however, little is known about the development and formation of trust in the area of electronic business-to-business relationships. Drawing on existing research the aim of paper is to explore differences arising between trust in the traditional and in the electronic business to business relationship. In addition, an overall research framework is developed which links trust formation to three dimensions: the type of interaction, the stage of the relationship lifecycle and the type of transacting organizations. These dimensions are further examined in different relationship scenarios. Finally, implications for the agri-food industry are examined.
Tipo:  Conference Paper or Presentation
Idioma:  Inglês
Identificador:  28773

http://purl.umn.edu/7757
Editor:  AgEcon Search
Relação:  European Association of Agricultural Economists>99th Seminar, February 8-10, 2006, Bonn, Germany
Seminar Paper
Formato:  10

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