| Registro completo |
| Provedor de dados: |
AgEcon
|
| País: |
United States
|
| Título: |
Obstacles to Development of Marketing Channels of Agricultural Products in China and Countermeasures
|
| Autores: |
Han, Chun-mei
|
| Data: |
2012-01-16
|
| Ano: |
2011
|
| Palavras-chave: |
Agricultural products
Marketing channel
Innovation of channel
Agricultural industrialization
China
Agribusiness
|
| Resumo: |
This paper introduces the connotation of marketing channels of agricultural products, and gives an overall of current modes of marketing channels of agricultural products in China, including the marketing channel of transportation and sale of agricultural products, the marketing channel of intermediary sales agent, and the marketing channel of mutual cooperation. The problems existing in the marketing channel of agricultural products in China as follows, first, the cost is high; second, the technological content is low; third, the upstream main body lacks competitiveness; fourth, the structure of investment is irrational. Corresponding countermeasures are put forward to develop marketing channels of agricultural products as follows: perfect the service function of wholesale market of agricultural products; propel the construction of integration and expansion of wholesale market; develop the circulation cooperatives of agricultural products; develop the integrated organization of production and sales of agricultural products.
|
| Tipo: |
Article
|
| Idioma: |
Inglês
|
| Identificador: |
http://purl.umn.edu/119709
|
| Relação: |
Asian Agricultural Research> Volume 03, Issue 07, July 2011
|
| Formato: |
4
|
|
