| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
FATORES RELEVANTES NA DECISÃO DE COMPRA DE FRANGO CAIPIRA E SEU IMPACTO NA CADEIA PRODUTIVA
The key factors for organic chicken purchase decision and the impact in the production chain
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| Autores: |
Crabone, Gleriani Torres
Moori, Roberto Giro
Sato, Geni Satiko
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| Data: |
2005-09-01
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| Ano: |
2005
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| Palavras-chave: |
Organic chicken
Agribusiness
Production chain.
Agribusiness
Consumer/Household Economics
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| Resumo: |
Consumers’ attitude about health, food safety and the environment has increased the demand for organic food products such as meat, chicken and others. The purpose of this exploratory research was to identify the relevant factors for organic chicken purchase decision. A survey with 110 consumers from São Paulo city and others cities in the state of São Paulo was conducted. We performed a descriptive analysis as well an inferential (Mann-Whitney U e de Kruskal-Wallis tests) and multivariate (factorial) analysis. The results indicate two relevant factors: (1) the conduction of chicken growing (2) label certification and brand. These results varied depending on variables such as region, age, education level and household income. For consumers committed to antibiotic-free chicken, the organic chicken is an option to the conventional chicken.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/43928
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| Relação: |
Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations>Volume 07, Number 3, September/December 2005
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| Formato: |
12
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