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Provedor de dados:  AgEcon
País:  United States
Título:  Who cares about food origin? A comparison of hypothetical survey responses and actual shopping behavior
Autores:  Grebitus, Carola
Colson, Gregory
Menapace, Luisa
Bruhn, Maike
Data:  2010-05-03
Ano:  2010
Palavras-chave:  Hypothetical survey responses
Actual shopping behavior
Origin labeling
Consumer/Household Economics
Research Methods/ Statistical Methods
Resumo:  This paper explores the relevance of food origin to consumers when making product purchase decisions. We use data from a survey of pork shoppers at the point of sale of five food retailers in Germany. Participants engaged in both a hypothetical survey eliciting evaluations of the importance of different pork attributes and a series of questions related to their knowledge about the attributes of their actual purchase of pork. This enables us to compare hypothetical responses with actual purchase behavior. The results show that origin indeed is a relevant attribute to a subset of consumers. A share of consumers does pay attention to origin labels and is willing to undertake costly search for origin information. Furthermore, the data give evidence that there is a strong, but not perfect, degree of agreement between hypothetical survey responses and actual shopping behavior. This result is supportive of the use of experimental methods.
Tipo:  Conference Paper or Presentation
Idioma:  Inglês
Relação:  Agricultural and Applied Economics Association>2010 Annual Meeting, July 25-27, 2010, Denver, Colorado
Selected Paper
Formato:  20

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