| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
CHARACTERISTICS OF DIFFERENT CONSUMER SEGMENTS IN THE AUSTRALIAN BEEF MARKET
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| Autores: |
Morales, Luis Emilio
Griffith, Garry R.
Wright, Vic
Umberger, Wendy J.
Fleming, Euan M.
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| Data: |
2009-03-06
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| Ano: |
2009
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| Palavras-chave: |
Beef Branding
Consumer Preferences
Segmentation
Focus Groups.
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| Resumo: |
Beef consumers in Australia have shown differences in their preferences for products and sensitivity to price. This can be explained by the influence on expected quality of cues related to health, production process and eating experience. Eating experience is difficult to predict as consumers generally do not have enough information to form reliable expectations. In this context, branded beef can help to signal quality and reduce the degree of uncertainty that consumers experience when shopping. Focus group research identified different segments, premiums for preferred products and potential for large-scale differentiation and branding in the Australian market.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/48063
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| Relação: |
Australian Agricultural and Resource Economics Society>2009 Conference (53rd), February 11-13, 2009, Cairns, Australia
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| Formato: |
14
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