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Provedor de dados:  AgEcon
País:  United States
Título:  Differential Marketing of Agricultural Products Dominated by Rural Cooperative Economic Organizations
Autores:  Li, Guang-ming
Data:  2009-06-20
Ano:  2009
Palavras-chave:  Rural cooperative economic organization
Differential marketing
Agricultural product
China
Crop Production/Industries
Industrial Organization
Marketing
Resumo:  Differential marketing is a strategy opposed to competitive convergence mainly characterized by seeking development in differences. Therefore, marketing of agricultural products dominated by rural cooperative economic organizations has an important practical role. Taking Manas County in Xinjiang Province as an example, agricultural marketing system dominated by rural cooperative economic organizations develops rapidly, mainly reflected in ① constructing agriculture industry association based on characteristic industry and superior industry ② establishing professional economic association, ③ setting up professional technique research association based on scientific research institutes and institutions of higher educations, ④ forming professional cooperatives based on grass-roots supply and marketing departments. However, there are still some problems, and differential marketing of agricultural products can improve the cohesion of rural cooperative economic organizations. Four aspects should be paid attention to during the concrete strategy application of differential marketing of agricultural products, which are precisely making target market positioning, promoting pollution-free agricultural products, perfecting benefit affiliating mechanism, and improving information service level.
Tipo:  Thesis or Dissertation
Idioma:  Inglês
Identificador:  http://purl.umn.edu/53773
Relação:  Asian Agricultural Research>Volume 1, Issue 06, June 2009
Formato:  5
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