Consulta: creatorFacets:"Barrena Figueroa,   Ramo"
Registros recuperados: 8
Data/hora: 10/06/2024 12:08:51

Abstraction and Product Categories as Explanatory Variables for Food Consumption
Provedor de dados: 31
Autores: Barrena Figueroa,   Ramo; Sanchez Garcia,   Mercedes.
An understanding of the process by which consumers match consumption choices to personal values is powerful aid to guide strategic market orientation. It is of particular importance in the highly saturated food markets of developed countries, where consumer needs are shifting closer and closer towards the search for quality and emotional benefits. This study sets out to explore variation in the consumer choice structure in relation to three products with different levels of search, experience and credence attributes, using means-end chain theory. The results suggest the presence of an emotional component in foods that increases in complexity (becomes more abstract) with the number of credence attributes associated with the product; a fact worthy of the...
Tipo: Conference Paper or Presentation
Palavras-chave: Quality; The information economy; Search; Experience and credence goods; Means-end chain; Laddering; Abstraction; Food Consumption/Nutrition/Food Safety.
Ano: 2008
URL: http://purl.umn.edu/44460

Los valores personales y culturales como elementos clave en la adopción de nuevos alimentos en un mercado globalizado. Aplicación a un producto étnico.
Provedor de dados: 31
Autores: Barrena Figueroa,   Ramo; Sanchez Garcia,   Mercedes.
El sector de la alimentación se enfrenta últimamente a un mercado cada vez más competitivo y más globalizado, donde las diferencias culturales parecen ser un aspecto importante de la adopción y difusión de innovaciones internacionales. Los diferentes grupos culturales difieren en su evaluación de productos, por lo tanto entender las actitudes y comportamientos de los diferentes grupos étnicos puede ser fundamental de cara a conocer la posible aceptación de productos en el mercado. Sobre esta base argumental, este trabajo pretende analizar si la estructura de decisión con respecto a un nuevo alimento varía en su complejidad y en el tipo de beneficios y valores buscados en función del origen étnico del encuestado. Para contrastar estos objetivos se ha...
Tipo: Conference Paper or Presentation
Palavras-chave: Innovación alimentaria; Identidad étnica; Means-end chain; Agribusiness; Agricultural and Food Policy; Community/Rural/Urban Development; Food Consumption/Nutrition/Food Safety; Labor and Human Capital.
Ano: 2010
URL: http://purl.umn.edu/94926

Trust in Label Information to Recuperate Consumer's Confidence for Meat: A Compared Analysis among Canada, Italy, and Spain
Provedor de dados: 31
Autores: Rosa,   Franco; Sanchez Garcia,   Mercedes; Barrena Figueroa,   Ramo.
The analysis consisted in a field experiment performed by testing the opinions of different consumers groups: two of them located in the European Regions respectively: Friuli-Venezia-Giulia in Italy and Navarra in Spain; a third one located in the Ontario region, Canada. The data were processed by using a multivariate structural equation in the multi-group version. The enquiry was performed in 2003, just after the news about BSE disease were released in some UE countries, and consisted in a regional survey designed ad' hoc  and submitted by face to face home made interviews, to collect information about consumer habits, opinions and evidences about trust in the food label. By testing the cross-country consumer's behaviours it was allowed to get evidences...
Tipo: Conference Paper or Presentation
Palavras-chave: Consumer behaviour; Risk perception; Structural Equation Modeling; Multi-group analysis; Food retailer; Quality label; Beef meat; Food Consumption/Nutrition/Food Safety; M31; Q13.
Ano: 2006
URL: http://purl.umn.edu/7744

La certificacion como estrategia para la recuperacion de la confianza del consumidor en la adquisicion de la carne de ternera
Provedor de dados: 31
Autores: Barrena Figueroa,   Ramo; Sanchez Garcia,   Mercedes; Gil,   Jose Maria; Gracia,   Azucena; Rivera,   Luis M.
Resumen El objetivo del trabajo se centra en analizar el efecto de la presencia de etiqueta en un producto con el fin de minimizar el riesgo percibido o la incertidumbre asociada al producto. El análisis ha sido realizado tomando como ejemplo la carne fresca de ternera, producto que ha presentado en Europa, en general, y en España, en particular, importantes problemas de salubridad o seguridad alimentaria que han generado una importante pérdida de confianza por parte de los consumidores e, indirectamente, una disminución de su consumo, lo que ha supuesto, a su vez, serias implicaciones sobre la oferta. Teniendo en cuenta el objetivo planteado, se especifica un modelo para analizar la disposición del consumidor a aumentar el consumo de carne de ternera si...
Tipo: Journal Article
Palavras-chave: Consumer behaviour; Decision models; Label; Beef; Food safety; Consumer/Household Economics; M31; R11; Q13.
Ano: 2003
URL: http://purl.umn.edu/28748

Connecting Product Attributes with Emotional Benefits. Analysis of a Mediterranean product across consumer age segments
Provedor de dados: 31
Autores: Barrena Figueroa,   Ramo; Sanchez Garcia,   Mercedes.
Due to a high level of product substitution in the food market, it often proves difficult to strike a balance between supply and demand. This is especially true in sectors with a such high level of competition and product differentiation as the wine producing sector. Faced with the difficulty of differentiating the product in terms of its technical characteristics, quality and price, therefore, a useful alternative is to explore what consumers perceive to be its "emotional benefits", since these have been shown to have a decisive effect on consumer purchasing decisions. For marketing purposes, an understanding of how consumers' personality traits condition their choice of products can help manufacturers to improve their strategic positioning in the market....
Tipo: Conference Paper or Presentation
Palavras-chave: Wine; Consumer behaviour; Laddering; Emotions; Differentiation; Demand and Price Analysis.
Ano: 2007
URL: http://purl.umn.edu/9435

Influence of Product Perception and Quality Label Valuation on Consumer Decision. The Case of Beef in Italy and Spain
Provedor de dados: 31
Autores: Barrena Figueroa,   Ramo; Sanchez Garcia,   Mercedes; Rosa,   Franco.
The consumer perception of the relation between food and health is increased his importance.  This situation generates business opportunities, when his effect is positive (for example "functional food"), or limitations or reductions in the markets (for example "food with risk perception").  This paper trait to present the relation between consumer perception of 1) intrinsic and extrinsic product attributes and 2) the influenced aspects on the label valuation on the product confidence and consumption reduction, in one market with risk perception (beef).  The data has been obtained in two European Regions: Friuli-Venezia-Giulia in Italy and Navarra in Spain, differentiated in commercial aspects related fundamentally with the product differentiation.  The...
Tipo: Conference Paper or Presentation
Palavras-chave: Consumer behaviour; Label; Structural equation model; Multi-group analysis; Beef; Consumer/Household Economics; M31; Q13.
Ano: 2005
URL: http://purl.umn.edu/24515

Confidence in the Beef Production System as a Key Factor to Mitigate the Impact of BSE on Beef Consumption
Provedor de dados: 31
Autores: Barrena Figueroa,   Ramo; Sanchez Garcia,   Mercedes; Gracia,   Azucena; Gil,   Jose Maria.
Recent food scares in the food market has caused a reduction in consumer's confidence in the food system that it has induced a significant reduction in consumption in a sector, the beef sector that was already characterized by a saturated trend in quantity terms. In this context, all participants in the beef production system are facing to a great challenge, to retrieve consumer's confidence in the food chain and to mitigate the reduction in beef consumption. The aim of the paper is to analyse the impact of consumer's confidence in the food system as well as other factors on the explanation of food consumption reduction. A structural modelling approach has been used to analyse factors affecting the reduction in beef consumption in two different regions...
Tipo: Conference Paper or Presentation
Palavras-chave: Food confidence; Consumer behaviour; Structural equation modelling; Beef sector; Quality label; Food Consumption/Nutrition/Food Safety.
Ano: 2002
URL: http://purl.umn.edu/24873

STRUCTURAL EQUATION MODELS FOR THE HIERARCHIZATION OF ACTIVITIES IN THE SUPPLY AND DISTRIBUTION OF ORIGIN-CERTIFIED FOODS
Provedor de dados: 31
Autores: Sanchez Garcia,   Mercedes; Barrena Figueroa,   Ramo.
A quality differentiation strategy for agrifood products based on geographical origin and production method has become a viable alternative for certain firms in the internationalized food markets, if it could be considered as a rural development instrument. This method of adding value to their products nevertheless requires them to take into account not only objective factors, which tend to be related to product characteristics, but also subjective factors that are more closely linked to consumers’ assessment of their differentiating features and the factors that influence that assessment. The study confirms using various structural equation models the key impact of consumers’ attitudes towards these products (image) on final purchase behaviour. The...
Tipo: Conference Paper or Presentation
Palavras-chave: Consumer behaviour; Regional Certification Labels; Structural Equation Modelling; Agribusiness; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 2008
URL: http://purl.umn.edu/6394