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Beef Consumer Preferences in Chile: Importance of Quality Attribute Differentiators on the Purchase Decision
Provedor de dados: Chilean Journal of Agricultural Research
Autores: Villalobos,Pablo; Padilla,Carlos; Ponce,Cristian; Rojas,Álvaro.
Agrifood markets worldwide have focused on searching for new quality attribute differentiators, which capture the attention of consumers and meet their needs. The purpose of this research was to determine the importance of a set of quality attribute differentiators associated with a beef cut on the choice behavior of the Chilean consumer. The evaluated differentiating characteristics were: price, origin, production method, and quality assurance. A total of 750 subjects were surveyed in the following cities: Talca, Rancagua, and Santiago. Conjoint analysis was carried out to estimate the impact of the assessed attributes on the purchase decision of the consumers polled. Findings point out that the quality attribute differentiators significantly influence...
Tipo: Journal article
Palavras-chave: Conjoint analysis; Country of origin; Animal welfare; Quality assurance; Differentiation; Marketing.
Ano: 2010
URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-58392010000100009