Consulta: creatorFacets:"Villalobos,Pablo"
Registros recuperados: 2
Data/hora: 02/06/2024 14:20:37

Consumer Preference and Willingness to Pay for an Officially Certified Quality Label: Implications for Traditional Food Producers
Provedor de dados: Agricultura Técnica
Autores: Padilla,Carlos; Villalobos,Pablo; Spiller,Achim; Henry,Guy.
A study was carried out in Chile in order to evaluate consumer preference and willingness to pay for a certified quality label on traditional food products, employing a conjoint analysis method. A total of 234 individuals were interviewed in two Chilean cities, Santiago and Talca. A homemade blackberry (Rubus ulmifolius) marmalade and three product attributes with their respective levels were chosen (price, quality label and jar appearance). Nine hypothetical product concepts were generated applying an orthogonal design. Respondents were asked to rank the product concepts according to their preferences. The results obtained through the conjoint model suggest that an “officially certified quality label” is the most important attribute influencing consumer...
Tipo: Journal article
Palavras-chave: Quality attributes; Certified quality label; Product differentiation; Conjoint analysis.
Ano: 2007
URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0365-28072007000300009

Beef Consumer Preferences in Chile: Importance of Quality Attribute Differentiators on the Purchase Decision
Provedor de dados: Chilean Journal of Agricultural Research
Autores: Villalobos,Pablo; Padilla,Carlos; Ponce,Cristian; Rojas,Álvaro.
Agrifood markets worldwide have focused on searching for new quality attribute differentiators, which capture the attention of consumers and meet their needs. The purpose of this research was to determine the importance of a set of quality attribute differentiators associated with a beef cut on the choice behavior of the Chilean consumer. The evaluated differentiating characteristics were: price, origin, production method, and quality assurance. A total of 750 subjects were surveyed in the following cities: Talca, Rancagua, and Santiago. Conjoint analysis was carried out to estimate the impact of the assessed attributes on the purchase decision of the consumers polled. Findings point out that the quality attribute differentiators significantly influence...
Tipo: Journal article
Palavras-chave: Conjoint analysis; Country of origin; Animal welfare; Quality assurance; Differentiation; Marketing.
Ano: 2010
URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-58392010000100009