Consulta: subjectFacets:"Agri-food Chains"
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Data/hora: 08/06/2024 14:24:36

Building trust in agri-food chains: the mediating role of effective communication
Provedor de dados: 31
Autores: Fischer,   Christian.
Using recent survey data (n = 1,430) on trust levels in agri-food supplier-buyer relationships in six different European countries, two commodity chains (meat and cereals) and two chain stages (farmer-processor and processor-retailer), main determinants of trust are identified and discussed.  The structural equation modelling estimation results indicate that trust can be significantly improved by effective communication and by a positive collaboration experience.  The existence of personal bonds does not seem to play a direct role in the retailer-processor relationship but is important when dealing with farmers.  In both chain stages a positive collaboration experience as well the existence of personal bonds also indirectly enhance trust by promoting...
Tipo: Conference Paper or Presentation
Palavras-chave: Trust; Agri-food Chains; Europe; Agribusiness; Marketing; Q13; L14; L66.
Ano: 2009
URL: http://purl.umn.edu/50106