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Demand for Multimedia in the Classroom
Provedor de dados: 31
Autores: Boyer,   Tracy A.; Briggeman,   Brian C.; Norwood,   F. Bailey.
This study elicits preferences for multimedia in the classroom for students and faculty members in agricultural economics. Employing an Internet-based conjoint ranking survey, the results show that students prefer multimedia instructional tools over a traditional chalkboard/whiteboard lecture format while faculty members do not. Neither students nor faculty members are enthusiastic about electronic textbooks, and students will accept them only if they save $80. Finally, preferences for multimedia are shown to differ with students who self-report differing note-taking abilities, preferences for chalkboard lectures, and the need for an engaging class. Successful multimedia adoption requires appropriate use and lowering costs for students.
Tipo: Journal Article
Palavras-chave: Conjoint ranking; Instruction; Microeconomics; Multimedia instruction; Valuation; Demand and Price Analysis; Financial Economics; Institutional and Behavioral Economics; Research and Development/Tech Change/Emerging Technologies; Teaching/Communication/Extension/Profession; A22; Q19.
Ano: 2009
URL: http://purl.umn.edu/56663