Data/hora: 27/07/2024 06:52:41

Provedor de dados: 	Research in Agricultural & Applied Economics (AgEcon Searh)	
País: 	United States	
Título: 	Evaluating the Performance of U.S. Supermarkets: Pricing Strategies, Competition from Hypermarkets, and Private Labels	
Autores: 	Volpe,   Richard J., III.	
Data: 	2011-12-21	
Ano: 	2011	
Palavras-chave: 	Food retail; Market power; Pricing strategies; Hypermarkets; Private labels; Supermarkets; Demand and Price Analysis; Industrial Organization; Institutional and Behavioral Economics; Marketing.	
Resumo: 	This study draws upon literature from the fields of agricultural economics, industrial organization, and business to study the performance of supermarkets in the United States. The empirical work draws from a rich dataset on the characteristics of supermarkets across the U.S. to test several hypotheses. Supermarkets utilizing everyday low pricing operate more efficiently than those using other strategies. Stores increase their performance by using strategies of their closest competitors. Competition with hypermarkets results in decreased supermarket performance, especially for smaller stores. Increases in private label sales relative to national brand sales are not necessarily related to increased performance.	
Tipo: 	Article	
Idioma: 	Inglês	
Identificador: 	http://purl.umn.edu/119159	
Relação: 	Journal of Agricultural and Resource Economics&gt;Volume 36, Number 3, December 2011	
Formato: 	16