Consulta: creatorFacets:"Chocarro,   Raquel"
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Data/hora: 27/07/2024 02:54:28

La importancia del atributo origen en la eleccion de productos agroalimentarios. El caso del esparrago de Navarra
Provedor de dados: Research in Agricultural & Applied Economics (AgEcon Searh)
Autores: Cortinas,   Monica; Chocarro,   Raquel; Elorz,   Margarita; Villanueva,   M. Luisa.
In this research, we analyze the importance of the extrinsic attributes in the customer's choice of the white asparagus category, paying special attention on the influence of the origin and in the asparagus designation of origin from Navarra. For this, an experiment was designed which included 18 choice screen's with choices made with combinations of the attributes. The results are analyzed according to a logit multinomial model which allows evaluating the importance of the attributes. Due to a latent segmentation, heterogeneity is controlled and we detect different customer segments.   RESUMEN En este trabajo se analiza la importancia de los atributos extrínsecos en la elección del consumidor para la categoría del espárrago blanco, prestando especial...
Tipo: Journal Article
Palavras-chave: Designation of origin; Asparaguses from Navarra; Experimental design; Choice analysis; Latent segmentation; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; M30; Q13.
Ano: 2007
URL: http://purl.umn.edu/8000