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Factors Influencing The Demand For Chickpea In India: Implications For Marketing And Promotion In The Indian Chickpea Market AgEcon
Agbola, Frank W.; Bent, Martin J.M.; Kelley, Timothy G.; Rao, P. Parthasarathy.
The Indian Sub-Continent (ISC) is the largest pulse producing and consuming region in the world. Australian scientists, producers, processors and exporters require detailed information about these markets. One study of these markets aims to describe the Indian chickpea market and to quantify the value of quality traits in the market using statistical analysis. This paper describes the Indian chickpea market and reports the results of about forty interviews with wholesalers, retailers, processors, brokers and commission agents which were conducted in eight key Indian markets in May and August 1999. A subsequent paper will present the results of an econometric analysis, which attaches values to the product traits of samples taken at the time of the...
Tipo: Presentation Palavras-chave: India; Chickpea; Market segmentation; Market survey; Consumer/Household Economics; Demand and Price Analysis; Marketing.
Ano: 2000 URL: http://purl.umn.edu/123593
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ELICITING AND VALUING MARKET PREFERENCES WITH TRADITIONAL FOOD CROPS: THE CASE OF CHICKPEA IN INDIA AgEcon
Agbola, Frank W.; Kelley, Timothy G.; Bent, Martin J.M.; Rao, P. Parthasarathy.
During the past decade the Indian chickpea industry underwent a dramatic structural shift following the implementation of market-oriented policies by the Government of India. This paper examines consumer attitudes to quality characteristics of chickpea in India. A linear hedonic price model is estimated using auction price and quality data of chickpea samples obtained from major markets in India. Empirical results indicate that specific physical quality characteristics and purity standards are important factors influencing the price of chickpea in India. Thus, there may be an incentive for domestic producers and sellers of chickpea – and exporting countries – to improve the quality of their product, if improvements in specific physical characteristics...
Tipo: Journal Article Palavras-chave: Crop Production/Industries; Demand and Price Analysis.
Ano: 2002 URL: http://purl.umn.edu/34585
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