Data/hora: 27/07/2024 03:03:50

Provedor de dados: 	Research in Agricultural & Applied Economics (AgEcon Searh)	
País: 	United States	
Título: 	Consumer Behaviour towards Own Label: monitoring the Greek experience	
Autores: 	Boutsouki,   Christina; Zotos,   Yorgos; Masouti,   Zafeiria.	
Data: 	2010-09-14	
Ano: 	2009	
Palavras-chave: 	Private label; Consumer attitude; Greece; Food retailing; Consumer/Household Economics.	
Resumo: 	In Greece, the traditional perceptions of private label were once of low quality, unbranded alternatives, attracting the most cost-conscious consumers. In today’s private label market, however, a different level of products has emerged – the premium “branded” private label product. Based on a consumer survey conducted in Greece, the current study discusses consumer’s attitude and satisfaction with respect to private label products. Frequency of purchase and consumer characteristics are also discussed in light of empirical evidence.	
Tipo: 	Journal Article	
Idioma: 	Inglês	
Identificador: 	http://purl.umn.edu/93805	
Relação: 	Agricultural Economics Review&gt;Volume 09, Issue 1, January 2008	
Formato: 	12