Data/hora: 26/07/2024 22:09:14

Provedor de dados: 	Research in Agricultural & Applied Economics (AgEcon Searh)	
País: 	United States	
Título: 	Consumers’ willingness to pay for food safety: the case of mycotoxins in milk	
Autores: 	Sckokai,   Paolo; Moro,   Daniele; Cuomo,   Enrica.	
Data: 	2011-10-10	
Ano: 	2010	
Palavras-chave: 	Food safety; Mycotoxins; Willingness to pay; Mixed logit; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; C35; D12.	
Resumo: 	European statistics show that one of the most widespread source of health risks related to food is mycotoxins. The objective of this paper is to evaluate the Italian consumers’ perception of the mycotoxins’ risk and, more specifically, their willingness-to-pay (WTP) for a hypothetical bottle of milk obtained by cows in which the feed ration contains maize certified for the ‘good practices’ that reduce such risk. For this purpose, a web-based stated choice (SC) experiment involving a representative sample of 973 Italian consumers has been carried out and WTP has been measured using the panel data version of a Random Parameters Logit (RPL) model. The results show that Italian consumers are willing to pay a rather high average price premium for “reduced-micotoxin” milk. This premium becomes even higher for female, middle-age and low-education consumers.	
Tipo: 	Conference Paper or Presentation	
Idioma: 	Inglês	
Identificador: 	http://purl.umn.edu/116411	
Relação: 	European Association of Agricultural Economists&gt;115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany	
Formato: 	15