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CONSUMER PREFERENCES FOR QUALITY CHARACTERISTICS ALONG THE COWPEA VALUE CHAIN IN NIGERIA, GHANA AND MALI AgEcon
Mishili, Fulgence J.; Fulton, Joan R.; Shehu, Musa; Kushwaha, Saket; Marfo, Kofi; Jamal, Mustafa; Chergna, Alpha; Lowenberg-DeBoer, James.
The production and trade of cowpea (Vigna Uniculata), called "blackeyed peas" in the US, are a growing business for farmers and merchants serving the rapidly expanding urban areas of West and Central Africa. Cowpea fits the needs of the urban poor. It is an inexpensive source of protein that does not require refrigeration. A better understanding of consumer preferences for cowpea is essential to market development. The main objective of the study was to determine the cowpea grain quality characteristics that command a price premium or provoke a discount in Ghanaian, Malian and Nigerian markets. Specifically, the study looked at the impact of the grain size, texture, color, eye color, and bruchid-damaged grains on cowpea market prices. The data for the...
Tipo: Working or Discussion Paper Palavras-chave: Consumer/Household Economics.
Ano: 2007 URL: http://purl.umn.edu/28684
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