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Consumer Choices and Welfare Gains from New, Healthy Products: A Virtual Price Approach AgEcon
Huffman, Sonya Kostova; Ishdorj, Ariun; Jensen, Helen H..
This paper models consumer food choices with respect to different margarine and spread brands that include a new healthy brand. The results show that the older and smaller size households with higher income and higher education are more likely to purchase the healthy brand. An Almost Ideal Demand System for six brands was estimated and the coefficients were used to calculate price and brand expenditure elasticities in order to examine the responsiveness of the consumers to economic variables.
Tipo: Conference Paper or Presentation Palavras-chave: Scanner data; Demand for healthy food; Consumer/Household Economics.
Ano: 2005 URL: http://purl.umn.edu/19351
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DEMAND FOR ENHANCED FOODS AND THE VALUE OF NUTRITIONAL ENHANCEMENTS OF FOOD: THE CASE OF MARGARINES AgEcon
Huffman, Sonya Kostova; Jensen, Helen H..
This paper evaluates consumer preferences and choice of nutritionally enhanced food products based on economic, geographic, ethnic and other socioeconomic characteristics. Household scanner data allow estimation of hedonic price function and a probit model on the choice of margarine that promotes good health. The empirical estimation established a positive value for nutritional enhancement.
Tipo: Conference Paper or Presentation Palavras-chave: Scanner data; Hedonic approach; Demand for healthy food; Food Consumption/Nutrition/Food Safety.
Ano: 2004 URL: http://purl.umn.edu/20205
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