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Bond, Jennifer Keeling; Thilmany, Dawn D.; Bond, Craig A.. |
There is evidence that consumers are increasingly purchasing food directly from local producers, but little is understood about which market-specific, intrinsic, extrinsic, and demographic attributes influence the probability of preferring to purchase fresh produce through direct-market channels. A multinomial logit model is used to analyze a national dataset of fresh produce consumers with a focus on exploring differences among those that prefer to purchase direct always, occasionally (seasonally and as a secondary source), and never. Results suggest that to increase patronage and loyalty of current customers, producers may emphasize the availability of fresh, superior, vitamin-rich, and locally-grown produce at market locations through booth displays,... |
Tipo: Journal Article |
Palavras-chave: Agribusiness; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; C35; C42; Q13. |
Ano: 2009 |
URL: http://purl.umn.edu/48755 |
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