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| Wolf, Marianne McGarry; Carpenter, Scott; Qenani-Petrela, Eivis. |
| This research shows that the wine market in the California is segmented by age. The wine-consumption behavior of the California wine consumer differs between the Generation X consumer and those in Generation Y and Baby Boomers. There are differences in demographics, purchasing attitudes, and purchasing behaviors among wine consumers from different generations. The findings from this research demonstrate that it is increasingly important to develop marketing strategies that are segmented for the target wine consumer. Generation Y are young wine consumers who are especially important for the industry because they offer an opportunity for growththese younger generations are developing tastes now that are likely to last as they age. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2005 |
URL: http://purl.umn.edu/26724 |
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| Qenani-Petrela, Eivis; Wolf, Marianne McGarry. |
| Utilizing an original data set, we use regression analysis to estimate the impact of various factors on the earnings and the gender wage gap of the agribusiness graduates. Findings indicate that factors such as education, experience, gender, job sector, status and specialty, etc., are important factors in determining earnings. In particular, characteristics such as experience through a foreign internship during college, marketing, accounting and finance specialties are associated with a relatively high market value. Despite progress in recent years, results suggest that a 19 % wage gap still exists between men and women due to differences in human capital characteristics, differences in labor force participation behavior and individual lifestyle choices. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness; Determinants; Earnings; Gender wage gap; Agribusiness; Labor and Human Capital. |
| Ano: 2007 |
URL: http://purl.umn.edu/8182 |
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