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Registros recuperados: 6
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Analysis on Construction of the Supply Chain and Brand of Guangxi Characteristic Economic Agricultural Products- A Case Study of Guilin AgEcon
Yang, Xiang-dong; Bai, Ding; Bian, Zi-quan.
Firstly, it is briefly introduced that Guangxi characteristic economic agricultural products are currently characterized by typical regional features and strong competitiveness. Then, Guilin is taken as an example, the problems existing in constructing the supply chain and brand of Guilin characteristic economic agricultural products are pointed out after the analysis of its current situations, the problems include weak agricultural production infrastructure, weak deep products processing capacity, low modernization level of storage and transportation as well as short of fixed marketing channels; meanwhile, brand construction faces the problems of little top brands and few differentiated products. Finally, some measures are proposed to solve these problems...
Tipo: Journal Article Palavras-chave: Guangxi; Characteristic economic agricultural products; Brand; Supply chain; Agribusiness.
Ano: 2010 URL: http://purl.umn.edu/93650
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Brand Information Mitigating Negative Shocks on Animal Welfare: Is It More Effective to “Distract” Consumers or Make Them Aware? AgEcon
Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; Peterson, H. Christopher.
To create and sustain a competitive advantage in markets that increasingly value animal welfare attributes, meat companies need to meet public and private production standards while communicating to final consumers through their brands. Data are collected from a representative sample of 460 U.S. residents through an on-line experiment on McDonald’s chicken breast sandwiches and analyzed with Latent Growth Modeling. This study assesses which content of positive brand information effectively mitigates the risk of negative information shocks on animal welfare. On average, brand information has the same positive impact on consumers’ beliefs and attitudes, regardless of whether it is related or unrelated to animal welfare. However, there is strong market...
Tipo: Journal Article Palavras-chave: Animal welfare; Brand; Information; Consumer behavior; Multivariate statistics; Agribusiness; Livestock Production/Industries; Q1.
Ano: 2010 URL: http://purl.umn.edu/96337
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Emerging Issues for Geographical Indication Branding Strategies AgEcon
Agarwal, Sanjeev; Barone, Michael J..
Branding strategies centering on the geographical origins of a product can provide a basis for differentiating commodity products. The use of such “"geographical indications”" (or GIs) can involve unique quality characteristics associated with a particular location or quality images that are based on the history, tradition, and folklore in a region. In this paper we describe the benefits and pitfalls (such as the threat of new entrants, oversupply, the broadening of boundaries to include more producers, and limiting generic use of such names) of using GI branding strategies. We also focus on trademark issues germane to a company’'s ability to (1) adopt GI-based trademarks as a means of gaining a competitive advantage and (2) protect the rights associated...
Tipo: Working or Discussion Paper Palavras-chave: Brand; Branding; Commodity marketing; Generic brand; Geographic identity; Marketing.
Ano: 2005 URL: http://purl.umn.edu/18691
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Minimum Quality Standards and brand development in agrifood chains AgEcon
Giraud-Heraud, Eric; Grazia, Cristina; Hammoudi, Abdelhakim.
This paper develops an original framework to better understand the interaction between the development of brands and the quality of raw materials. We consider different levels of consumer trust for a brand and we examine the incentive for firms to improve the quality of a processed product by requiring that upstream suppliers adopt a private standard. In contrast to previous literature, the incentive for firms to develop a more stringent private standard may increase with the level of the regulated minimum quality standard. Moreover, the creation of a private standard can reduce the risk of consumer dissatisfaction while increasing the marketed quantity. Unexpected positive effects of a reinforcement of the minimum quality standard may arise, in the sense...
Tipo: Conference Paper or Presentation Palavras-chave: Minimum Quality Standard; Brand; Vertical relationship; Agribusiness.
Ano: 2008 URL: http://purl.umn.edu/43865
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O arroz no varejo e os fatores que influenciam o dispêndio das famílias consumidoras AgEcon
Gameiro, Augusto Hauber; Gameiro, Mariana Bombo Perozzi.
Despite the well-known idea that rice is a commodity and thus it is unlikely to be differentiated, there is a large number of rice products available in the retail market, with different classification, standards, packages, brands etc. It can be observed significant variation in their prices, considering the brands, manufacturers, stores and also when the same product is considered in a short interval of time. Before these findings, we asked what the effects of rice purchasing strategies are over consumers’ expenditures. This paper proposes a mathematical model to simulate the decision process of rice purchasing by consumers with different preferences, in front of products available in supermarkets in a city of Sao Paulo state and another in Rio Grande do...
Tipo: Journal Article Palavras-chave: Rice; Brand; Retail; Preference; Consumer.; Agribusiness; D12..
Ano: 2008 URL: http://purl.umn.edu/61196
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WHAT DETERMINES THE USE OF BRANDS AND SEALS OF APPROVAL AS EXTRINSIC QUALITY CUES IN CONSUMERS’ PORK PURCHASE DECISION? AgEcon
Grebitus, Carola; Menapace, Luisa; Bruhn, Maike.
In today’s saturated food markets with increasingly homogeneous products food quality provides an opportunity for product differentiation. We want to answer the question what determines the use of extrinsic quality cues (brands, seals of approval) in consumers’ pork purchase decision. Therefore, we accomplished a consumer survey (n=767) at different German retailers. The results show that consumers’ pork purchase at small supermarkets, use of household leaflets to make purchase decisions and modest income level determines the use of seals of approval. Consumers who buy pork at small supermarkets and discounters, and who use household leaflets use brands.
Tipo: Conference Paper or Presentation Palavras-chave: Extrinsic quality cues; Brand; Seal of approval; Pork; Purchase decision-making; Germany.; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/52651
Registros recuperados: 6
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