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MARKETING STRATEGIES FOR ORGANIC WINE GROWERS IN THE VENETO REGION AgEcon
Rossetto, Luca.
The Italian organic wine sector has dramatically increased, recently. In the last two years, the organic vineyard area has doubled reaching more than 50.000 hectares, while organic wineries account are more than 9.000 farms. In particular, the Veneto Region accounts for 4% of total area and for 15% of organic wine makers. This study analyzes the organic wine sector in the Veneto Region mainly focusing on marketing issues. Two organic wine enterprises are recognized: 1) small wine growers and 2) large-size wineries. The former are specialized in producing organic grapes while the latter are highly specialized in both cultivating grapes and processing wine employing sophisticated technology, especially in making wine. Almost total production is certified...
Tipo: Working or Discussion Paper Palavras-chave: Wine growers; Organic standards; Market; Certification; Product variety; Winemaking process; Quality; Marketing strategy; Marketing.
Ano: 2002 URL: http://purl.umn.edu/14363
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Organic certification systems and international trading of agricultural products in gravity models AgEcon
Cantore, Nicola; Canavari, Maurizio; Pignatti, Erika.
Recent literature about gravity models points out the importance of institutional frictions in the international market of agricultural products beyond the traditional economics variables as transport costs reducing the mass of trade in bilateral relationships. In particular, previous contributions stress that harmonization of food standards could decrease transaction costs in trading relationships by stimulating international market. In a previous work we hypothesized that the acknowledgment of equivalence in organic standards may represent a reliable signal of affinity in bilateral relationships which may be useful to identify areas in which transaction costs for both conventional and organic standards are lower. This article represents a step forward,...
Tipo: Conference Paper or Presentation Palavras-chave: Gravity models; Organic standards; Transaction costs; International market; Agricultural trade; Food products; Agricultural and Food Policy; Research Methods/ Statistical Methods; Q11; Q13.
Ano: 2008 URL: http://purl.umn.edu/6159
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