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From Scientific Speculation to Effective Adaptive Management: A case study of the role of social marketing in promoting novel restoration strategies for degraded dry lands 7
Westley, Frances; Social Innovation Generation, University of Waterloo ; fwestley@watarts.uwaterloo.ca; Holmgren, Milena; Forest Ecology and Forest Management, Department of Environmental Sciences; Milena.Holmgren@wur.nl; Scheffer, Marten; Aquatic Ecology and Water Quality Management Group, Department of Environment; Marten.Scheffer@wur.nl.
Tipo: Peer-Reviewed Synthesis Palavras-chave: Adaptive management; Climate fluctuations; Dryland restoration; Ecosystem restoration; ENSO; Herbivory control; Matorral; Mediterranean shrub land; Reforestation; Social entrepreneur; Social marketing; Stakeholder..
Ano: 2010
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Social Marketing – ein Konzept für die Gestaltung von Politik zur Ausweitung des ökologischen Landbaus in Deutschland? 31
Kuhnert, Heike.
In 2001 the Federal Government of Germany formed by Social Democrats and Green Party declared a policy goal of 20 % of organic farming in Germany by 2010. This objective can only be achieved by behavioural changes of the actors within the food supply chain and consumers. Therefore, the proper political strategy has to be developed. The article starts with a theoretical overview of the social marketing approach. Then the social marketing approach is applied to the development of strategies and measures for the growth of organic production in Germany. The article concludes with a discussion of the suitability of the social marketing concept.
Tipo: Journal Article Palavras-chave: Organic farming; Social marketing; Strategy; Marketing-mix; Policy design; Policy implementation; Marketing.
Ano: 2006 URL: http://purl.umn.edu/97180
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The Demand for Food Away from Home: Do Other Preferences Compete with Our Desire to Eat Healthfully? 31
Stewart, Hayden; Blisard, Noel; Jolliffe, Dean; Bhuyan, Sanjib.
Health-oriented government agencies have had limited success at encouraging Americans to eat a healthful diet. One reason may be that other preferences compete with our desire to eat healthfully. We explore the effect of consumer preferences on the demand for food away from home, including frequency of eating out and choice of outlet type. Preferences for convenience and ambience are found to influence behavior. Furthermore, omitting these variables from econometric models can bias the estimated effect of preferences for a healthful diet.
Tipo: Journal Article Palavras-chave: Convenience; Food away from home; Nutrition; Omitted-variable bias; Preferences; Social marketing; Food Consumption/Nutrition/Food Safety.
Ano: 2005 URL: http://purl.umn.edu/30984
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