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Consumer Perceptions of Sustainable Farming Practices: A Best-Worst Scenario AgEcon
Sackett, Hillary M..
The ability of a firm to differentiate their product hinges critically on an accurate understanding of the perceptions consumers hold regarding the implications of a credence labeling claim. Building upon existing work evaluating other food attribute labels (e.g., genetically-modified products, region of origin, use of growth hormones) and the impact of consumer inferences (e.g., implicit associations made from explicitly provided information), this work begins to address gaps in the literature regarding food products with sustainably produced claims. This paper uses data collected in the summer and fall of 2010 from a national, web-based survey of 1002 households, to initiate the process of examining consumer inferences and valuations of food products...
Tipo: Thesis or Dissertation Palavras-chave: Sustainably Produced Food; Best-Worst; Consumer Perceptions; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Q01; Q13; Q11.
Ano: 2011 URL: http://purl.umn.edu/115966
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Consumer Perceptions of Sustainable Farming Practices: A Best-Worst Scenario AgEcon
Sackett, Hillary M.; Shupp, Robert S.; Tonsor, Glynn T..
This paper uses data collected in the summer and fall of 2010 from a national, web-based survey of 1002 households to initiate the process of examining consumer inferences and valuations of food products making "sustainably produced” claims. A Best-Worst scaling framework was implemented to identify what consumers believe “sustainably produced” labels mean and their preferences for each of the individual sustainable farming practices. The best-worst survey method forces respondents to make trade-offs by simultaneously choosing the most and least preferred attributes. The measured level of concern is then applied to a ratio scale. The ability of a firm to differentiate their product hinges critically on an accurate understanding of the perceptions consumers...
Tipo: Conference Paper or Presentation Palavras-chave: Sustainably Produced Food; Consumer Perceptions; Best-Worst; Agricultural and Food Policy; Consumer/Household Economics; Research Methods/ Statistical Methods; Q01; Q13; Q11.
Ano: 2011 URL: http://purl.umn.edu/103791
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Discrete Choice Modeling of Consumer Preferences for Sustainably Produced Steak and Apples AgEcon
Sackett, Hillary M.; Shupp, Robert S.; Tonsor, Glynn T..
"Sustainably produced" food labels have rapidly grown in popularity over the past decade (Batte 2011). Moreover, because there is no government agency overseeing certification of these production methods, consumers are generally confused about the production attributes that may or may not be present in a sustainable food system. This paper analyzes data from a hypothetical choice experiment to better understand consumer purchasing behavior when faced with competing food production attributes such as "organic" and "local". We seek to estimate preferences for "sustainably produced" food products and determine how they may be affected by varying degrees of information about sustainable agricultural systems. Additionally, the willingness to pay measurements...
Tipo: Presentation Palavras-chave: Sustainably Produced Food; Choice Experiment; Consumer Preferences; Food Consumption/Nutrition/Food Safety; Q01; Q13; Q11.
Ano: 2012 URL: http://purl.umn.edu/123517
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