Data/hora: 12/06/2024 08:56:31

Provedor de dados: | 111
País: | China
Título: | A paradigm shift for a successful launch of a locally-based start-up in the food supply chain
Autores: | Handrinos, Michael; Rotsios, K.; Moshonas, G.; Folinas, D.
Data: | 2014-05-13
Ano: | 2014
Palavras-chave: | Customer loyalty; American farm school; SME co-operatives; Agri-business.
Resumo: | The aim of this paper is to design a friendly-user framework for a successful launch of a locally-based start-up in the food supply chain.  Specifically, the study is focused on a Small Medium Enterprises (SME’s) cooperative store in a farm school.  The store is operated by the students in the context of their entrepreneurship, business and marketing classes.  Authors made a number of interviews with the managers and employees of the locally-based store so as to identify its potentials and challenges.  The outcome of the study is a framework dealing with managerial, as well as, technological aspects and even if refers to a specific SME it will act as a road map for an effective start-up development.   Keywords: customer loyalty, American farm school, SME co-operatives, agri-business
Tipo: | Info:eu-repo/semantics/article
Idioma: | Inglês
Identificador: | http://www.cigrjournal.org/index.php/Ejounral/article/view/2911
Editor: | International Commission of Agricultural and Biosystems Engineering
Relação: | http://www.cigrjournal.org/index.php/Ejounral/article/view/2911/1884
Formato: | application/pdf

Fonte:

Agricultural Engineering International: CIGR Journal; 2014: Special Issue: Agri-food and biomass supply chains: CIGR Journal; 21-29

1682-1130