Data/hora: 11/06/2024 16:47:15

Provedor de dados: | 21
País: | Germany
Título: | Informationsverhalten der Konsumenten und ethische Werte  ökologischer Lebensmittel
Autores: | Zander, Dr. Katrin; Hamm, Prof. Dr. Ulrich.
Data: | 2009
Ano: | 2009
Palavras-chave: | Values; Standards and certification Consumer issues.
Resumo: | Due to globalisation and growing anonymity of trade with organic products, farmers in Europe are under pressure to lower their production standards in order to keep up with world-wide competition. On the other hand consumers increasingly criticise food products which were produced under unsatisfactory social and environmental conditions.   The arising question is whether there is a demand for organic food with additional ethical values in order to create possibilities of product differentiation with respect to ethical values. This paper investigates various ethical communication arguments and the price from the consumers’ perspective by means of an Information-Display-Matrix in five European countries. It turns out that ‘regional production’ and ‘animal welfare’ are the most important ethical arguments.
Tipo: | Conference paper, poster, etc.
Idioma: | deu

Identificador:

http://orgprints.org/14016/1/Zander_14016.pdf

Zander, Dr. Katrin and Hamm, Prof. Dr. Ulrich (2009) Informationsverhalten der Konsumenten und ethische Werte ökologischer Lebensmittel. Paper at: 10. Wissenschaftstagung Ökologischer Landbau, Zürich, 11.-13. Februar 2009.

Relação: | http://orgprints.org/14016/
Formato: | application/pdf