Data/hora: 12/06/2024 01:07:58

Provedor de dados: 	21	
País: 	Germany	
Título: 	„Hauptsache, es schmeckt“ - der Einfluss von Jugendlichen auf  den Öko-Lebensmittelkonsum in Familien	
Autores: 	Gilles, M.Sc. Ute; Hamm, Prof. Dr. Ulrich; Riefer, Dipl.-Soziologin Angelika.	
Data: 	2009	
Ano: 	2009	
Palavras-chave: 	Values; Standards and certification Consumer issues.	
Resumo: 	This contribution presents results of a qualitative study investigating juveniles’ influence  in family decision-making with regard to organic food. According to recent research  it can be assumed that expenditures for organic food in families with children decline  as children grow older. For organic food marketing this raises the questions if, why  and how juveniles influence family decision-making and what organic products are  prefered or rejected? Semi-structured interviews were conducted with juveniles aged  13 to 18 years. The data was analysed using qualitative content analysis. Most juveniles  proved to be open-minded towards organic food and they supported its consumption  at home. Juveniles’ main criticism encompassed the taste of some organic product  groups such as sweets, crisps, spreads and pizzas. If juveniles are not satisfied  with the taste of an organic product they use different strategies to influence family  purchase decisions. The main aim of these strategies is often to buy a conventional  product. Therefore, organic suppliers should invest more money into researching  juveniles’ specific taste preferences and should develop products which meet the  expectations of juveniles better with respect to taste, but also regarding product appearance  and packaging. Via advertising, product images should be optimised to  comply with the actual lifestyle of the target group. Ethical aspects should also be  included into communication strategies, as juveniles have a special sense for social  justice and animal welfare.	
Tipo: 	Conference paper, poster, etc.	
Idioma: 	deu	
Identificador: 	http://orgprints.org/14019/1/Gilles_14019.pdf

Gilles, M.Sc. Ute; Hamm, Prof. Dr. Ulrich and Riefer, Dipl.-Soziologin Angelika (2009) „Hauptsache, es schmeckt“ - der Einfluss von Jugendlichen auf den Öko-Lebensmittelkonsum in Familien. Paper at: 10. Wissenschaftstagung Ökologischer Landbau, Zürich, 11.-13. Februar 2009.	
Relação: 	http://orgprints.org/14019/	
Formato: 	application/pdf