Data/hora: 12/06/2024 11:34:20

Provedor de dados: | 21
País: | Germany
Título: | Is it easy for producers to market organic beef meat ? The case of BioBourgogne viande (France),
Autores: | Sans, P.; de Fontguyon, G.; Sylvander, B.; Le Floc’h, A.; Auersalmi, M.; Schmid, O.
Data: | 2003
Ano: | 2003
Palavras-chave: | Markets and trade; Social aspects.
Resumo: | This contribution aims to present the results of a French case-study analysis - BioBourgogne  Viande - carried up by members of three research teams in the framework of the European  Program OMIaRD (Organic Marketing Initiatives and Rural Development)1. This overall project  examine all aspects of organic products marketing in Europe in order to develop strategies that  both satisfy environmentally and ethically conscious consumers, support the development of new  jobs and improve incomes in rural communities. The project focuses on the impact of what we  name Organic Marketing Initiative (O.M.I) on rural development, especially in Less Favoured  Areas (L.F.A). An OMI is an organisation of actors (privately or co-operatively owned) involving  participation of organic producers which aims to improve the strategic marketing position of the  products by adding value to the raw product through processing or marketing. In order to  improve knowledge of success factors (in social and economic terms) of O.M.I, 67 narrative  case-study analysis were firstly carried up in 40 European regions, with a special attention in selection process (examination of highly diverse OMIs, in different geographical, cultural, agroecological  and political contexts). Then, researchers implemented a comparative in-depth case  study analysis involving 4 selected O.M.I located in Austria, France, Italy and the United  Kingdom and based on interviews of internal, external and interface stakeholders.  In a first part, after a brief description of the region where the O.M.I is located, we present the  main features of the development of BioBourgogne Viande, from its origins to the present day. In  a second part, the motivations, cohesion and competencies are analysed in the structure of a  SWOT (opportunities, threats, strengths and weaknesses), identifying organisational learning  processes through the past ten years.
Tipo: | Conference paper, poster, etc.
Idioma: | Inglês

Identificador:

http://orgprints.org/6730/1/Paper_SAFO_version_2.pdf

Sans, P.; de Fontguyon, G.; Sylvander, B.; Le Floc’h, A.; Auersalmi, M. and Schmid, O. (2003) Is it easy for producers to market organic beef meat ? The case of BioBourgogne viande (France),. Speech at: Workshop SAFO : Socioeconomics aspects of animal health and food safety in organic farming systems, Florence, Italie, 2003/09/05.

Relação: | http://orgprints.org/6730/
Formato: | application/pdf