Data/hora: 09/06/2024 08:32:35

Provedor de dados: | 31
País: | United States
Título: | AGRICULTURAL MARKETING IN RURAL DEVELOPMENT:  A GUIDE FOR THE MARKETING PRACTITIONER INVOLVED IN RURAL DEVELOPMENT
Autores: | Ooijen,   Rudy.
Data: | 2003-05-29
Ano: | 1985
Palavras-chave: | Community/Rural/Urban Development; Marketing.
Resumo: | The main objective of this paper is to develop a general framework for rural development in which marketing will play a major role.  This framework could make the "learning by doing" process more efficient and effective.  Specific goals of this paper are to provide the reader with: (1) a better overall understanding of the rural development and marketing development process, (2) an analysis of approaches used by rural development projects in their effort to improve rural marketing, and (3) a systematic approach to rural marketing development. The focus will be on the semi-subsistence and subsistence farmers, who provide a major share of total production and marketed surplus in most developing countries.  The importance of the development of the small-holder sector should be seen not only in terms of increasing rural incomes but also as creating a domestic market for the goods and services supplies by the urban sector.
Tipo: | Thesis or Dissertation
Idioma: | Inglês

Identificador:

9327

http://purl.umn.edu/11148

Editor: | AgEcon Search

Relação:

Michigan State University&gt;Department of Agricultural Economics&gt;Graduate Research Master's Degree Plan B Papers

Graduate Research Master's Degree Plan B Papers

Formato:

86

application/pdf