Data/hora: 01/06/2024 08:25:05

Provedor de dados: | 31
País: | United States
Título: | Advertising and Retail Promotion of Washington Apples: A Structural Latent Variable Approach to Promotion Evaluation
Autores: | Richards,   Timothy J.; Gao,   Xiaoming; Patterson,   Paul M.
Data: | 2005-08-19
Ano: | 1998
Palavras-chave: | Commodity promotion; Demand system; DYMIMIC; Fresh fruit; Kalman filter; LA/AIDS; Latent variables; Marketing.
Resumo: | "Commodity promotion" consists of many activities, each designed to contribute to a consumer's product knowledge or influence tastes. However, both knowledge and tastes are unobservable, or latent, variables influencing demand. This paper specifies a dynamic structural model of fresh fruit demand that treats promotion and other socioeconomic variables as "causal" variables influencing these latent variables. Estimating this state-space model using a Kalman filter approach provides estimates of both the system parameters and a latent variable series. The results show that these latent effects contribute positively to apple and other fruit consumption, while reducing banana consumption.
Tipo: | Working or Discussion Paper
Idioma: | Inglês

Identificador:

17307

http://purl.umn.edu/28547

Editor: | AgEcon Search

Relação:

Arizona State University&gt;Morrison School of Agribusiness and Resource Management&gt;Working papers

Working Paper MSABR 98-5

Formato:

36

application/pdf