Data/hora: 17/06/2024 14:14:22

Provedor de dados: | 31
País: | United States
Título: | A Customer Service Design Case Study: Insights on Customer Loyalty in the Brazilian Food Sector
Autores: | Florencio de Almeida,   Ione Lucia; Florencio de Almeida,   Luciana.
Data: | 2008-11-17
Ano: | 2007
Palavras-chave: | Quality service evaluation; Consumer service; Loyalty; Food industry; Agribusiness; International Relations/Trade.
Resumo: | Marketing managers of local and international food companies have realized that what they offer to customers go well beyond the characteristics and attributes of the products their companies manufacture and market. Service has become an integral part of the offer (Grönroos, 1993); a high service quality improves the company competitiveness, builds customer trust, supports the company brand and other product attributes (Berry &amp; Parasuraman, 1991, p. 12). This paper seeks to investigate whether customer care service perceived quality in the food sector is truly relevant to customer satisfaction and loyalty.
Tipo: | Journal Article
Idioma: | Inglês
Identificador: | http://purl.umn.edu/44899

Relação:

International Food and Agribusiness Management Review&gt;Volume 10, Issue 4, 2007

10

4

Formato: | 17