Data/hora: 06/06/2024 01:13:33

Provedor de dados: | 31
País: | United States
Título: | Advertising and Product Confusion: A Case Study of Grapefruit Juice
Autores: | Brown,   Mark G.; Lee,   Jonq-Ying; Behr,   Robert M.
Data: | 2009-08-18
Ano: | 1990
Palavras-chave: | Advertising; Demand; Grapefruit juice; Cocktail; Scanner data; Agribusiness; Consumer/Household Economics; Demand and Price Analysis.
Resumo: | Demand relationships for two closely related products -- grapefruit juice and grapefruit-juice cocktail -- were estimated from grocery-store scanner data to analyze the contention that consumer confusion exists between the two products.  Results suggest confusion may exist, with grapefruit-juice advertising not only increasing the demand for grapefruit juice but also for grapefruit-juice cocktail.
Tipo: | Report
Idioma: | Inglês
Identificador: | http://purl.umn.edu/52710

Relação:

Florida Department of Citrus&gt;Research Papers 2005 and Before

Research Papers

1990-2

Formato: | 17