Data/hora: 05/06/2024 02:22:37

Provedor de dados: 	31	
País: 	United States	
Título: 	A Non-Hypothetical and Incentive Compatible Method for Estimating Consumer Willingness-to-Pay for a Novel Functional Food: The Case of Pomegranates	
Autores: 	McAdams,   Callie P.; Palma,   Marco A.; Ishdorj,   Ariun; Hall,   Charles R.	
Data: 	2011-05-03	
Ano: 	2011	
Palavras-chave: 	Willingness-to-pay; Pomegranate; Experimental auction; Ranking; Health; Novel product; Food Consumption/Nutrition/Food Safety; Marketing; D12; Q13.	
Resumo: 	A preference and valuation mechanism that compared results of an experimental auction and nonhypothetical preference rankings was developed and used to elicit preferences for pomegranate products from a representative sample of shoppers in Texas.  Familiarity with pomegranate products increased willingness-to-pay (WTP) for pomegranates, as did tasting and providing additional information on the health benefits of the products.  Ready-to-eat and juice products were preferred to whole fruit products.  Subjects did not indicate an increased WTP for Texas varieties over California Wonderful pomegranate based on auction bids but indicated a preference for one Texas variety in the nonhypothetical ranking procedure; thus, the auction results and nonhypothetical preference ranking procedures were divergent.  Further, there were interaction effects of the information treatments with the product characteristics.	
Tipo: 	Conference Paper or Presentation	
Idioma: 	Inglês	
Identificador: 	http://purl.umn.edu/103682	
Relação: 	Agricultural and Applied Economics Association&gt;2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania

Poster

12997	
Formato: 	2