Data/hora: 02/06/2024 16:31:10

Provedor de dados: | 31
País: | United States
Título: | Common Labels and Market Mechanisms
Autores: | Boizot-Szantai,   Christine; Lecocq,   Sebastien; Marette,   Stephan.
Data: | 2005-09-28
Ano: | 2005
Palavras-chave: | Competition; Demand estimation; Labels; Product differentiation; Marketing.
Resumo: | In this article, the impact of common labels is investigated with both theoretical and empirical approaches. Recent statistics regarding the egg market in France suggest that retailer brands largely adopt common labels. A simple theoretical framework enables us to determine the conditions under which producers and/or retailers with different product qualities decide to post a common label on their products. In particular, a situation of multiple equilibria (one where the label is used by the high-quality seller only and one where it is used by the low-quality seller only) is exhibited when the cost of the label is relatively large. The demand is then estimated for different segments of the French egg market, including producer/retailer brands with/without common labels. The estimates are used to derive expenditure and price elasticities and allow us to calculate welfare measures revealing a relatively large willingness-to-pay for labels.
Tipo: | Working or Discussion Paper
Idioma: | Inglês

Identificador:

17768

http://purl.umn.edu/18588

Editor: | AgEcon Search

Relação:

Iowa State University&gt;Center for Agricultural and Rural Development&gt;CARD Working Paper Series

CARD Working Paper 05-WP 405

Formato:

29

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