Data/hora: 01/06/2024 02:29:05

Provedor de dados: 	31	
País: 	United States	
Título: 	Measuring the Benefits to Advertising under Monopolistic Competition	
Autores: 	Boland,   Michael A.; Crespi,   John M.; Silva,   Jena; Xia,   Tian.	
Data: 	2012-04-04	
Ano: 	2012	
Palavras-chave: 	Advertising; Benefit-cost analysis; Industrial organization; Monopolistic competition; Agricultural marketing; Agricultural Finance; Financial Economics; Marketing.	
Resumo: 	This paper determines the benefits and costs of firm-level advertising in a monopolistically competitive industry. The model is useful in an environment in which firm-level costs may be absent or imprecise. The empirical example uses data on the advertising for a new line of prune snacks by Sunsweet Growers between 2008 and 2010, revealing average benefit-cost estimates from $1.26 to $4.35 for every dollar allocated to the new product line.	
Tipo: 	Article	
Idioma: 	Inglês	
Identificador: 	http://purl.umn.edu/122308	
Relação: 	Journal of Agricultural and Resource Economics&gt;Volume 37, Number 1, April 2012	
Formato: 	12