Data/hora: 07/06/2024 04:30:46

Provedor de dados: | 31
País: | United States
Título: | In-Store Evaluation of Consumer Willingness to Pay for “Farm-Raised” Pre-Cooked Roast Beef: A Case Study
Autores: | Nalley,   Lawton Lanier; Hudson,   Darren; Rogers,   Robert W.; Martin,   James M.; Herring,   Joshua L.
Data: | 2010-03-18
Ano: | 2004
Palavras-chave: | Beef; Conjoint; Convenience foods; Experiments; In-store tests; Surveys; Livestock Production/Industries; Marketing.
Resumo: | A choice-based conjoint experiment was used to examine consumer willingness to pay for a farm-raised pre-cooked roast beef product. Consumers were contacted in a grocery store and provided a sample of the pre-cooked product. Findings indicate there is a small, but statistically significant willingness-to-pay premium for the farm-raised product, suggesting that some product differentiation may result in higher prices for these products. The study outlines an approach to marketing research.
Tipo: | Journal Article
Idioma: | Inglês
Identificador: | http://purl.umn.edu/59587
Relação: | Journal of Agribusiness&gt;Volume 22, Number 2, Fall 2004
Formato: | 11