Data/hora: 02/06/2024 02:30:45

Provedor de dados: 	31	
País: 	United States	
Título: 	Farmer-to-Consumer Direct Marketing: The Role of Customer Satisfaction Measurement for Service Innovations	
Autores: 	Spiller,   Achim; Zuhlsdorf,   Anke; Mellin,   Matthias.	
Data: 	2008-04-29	
Ano: 	2007	
Palavras-chave: 	Direct Marketing; Customer satisfaction; Regression; Service Quality; Agribusiness; Marketing.	
Resumo: 	The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyses the impact of customer satisfaction and its driving forces for farmer- to-consumer direct marketing and is based on a customer survey in 33 organic and conventional on-farm stores in Germany. The results emphasise the role of store atmosphere and customer service as the main influencing factors on customer satisfaction.	
Tipo: 	Conference Paper or Presentation	
Idioma: 	Inglês	
Identificador: 	29837

http://purl.umn.edu/6607	
Relação: 	International European Forum on Innovation and System Dynamics in Food Networks&gt;2007 1st Forum, February 15-17, 2007, Innsbruck, Austria

Seminar Paper	
Formato: 	11