Data/hora: 11/06/2024 07:19:19

Provedor de dados: 	31	
País: 	United States	
Título: 	Behavioristische Analyse des Verbraucherverhaltens in der landwirtschaftlichen Direktvermarktung

Behavioral analysis of consumer behaviour decisions in the agricultural direct marketing	
Autores: 	Heer,   Ines M.	
Data: 	2010-12-08	
Ano: 	2008	
Palavras-chave: 	Consumer behavior; Direct marketing; Econometric model; Consumer/Household Economics; Demand and Price Analysis; Institutional and Behavioral Economics.	
Resumo: 	Scandals in the food industry have caused uncertainty about quality and innocuousness of food for many consumers. Direct marketing of products by farmers may be an important way to strengthen consumers´ confidence. In this article, the buyer is focus of the analysis. In contrast to other studies, the purchasing changes are examined. The objective is the development of an econometric model and the development of strategies for direct marketing.	
Tipo: 	Journal Article	
Idioma: 	Alemão	
Identificador: 	ISSN 0002-1121

http://purl.umn.edu/97603	
Relação: 	German Journal of Agricultural Economics&gt; Volume 57, Issue 5, 2008	
Formato: 	7