Data/hora: 11/06/2024 12:36:34

Provedor de dados: | 31
País: | United States
Título: | Consumers’ Willingness to Pay for Food Safety in Nairobi: The Case of Fresh Vegetables
Autores: | Lagerkvist,   Carl Johan; Hess,   Sebastian; Ngigi,   Marther W.; Okello,   Julius Juma.
Data: | 2011-09-01
Ano: | 2011
Palavras-chave: | Food safety; Perceived risk; Willingness to pay; Regression tree; Urban agriculture; Crop Production/Industries; Food Consumption/Nutrition/Food Safety.
Resumo: | Large urban areas in developing countries represent currently the most dynamically growing markets for food products. This study investigates the willingness to pay of consumers in Nairobi for safer leafy vegetables. We survey individuals’ perceived food safety across four major market categories, while also considering the explanatory role of trust and behavioral, psychological, and socio-demographic covariates. Results show that willingness to pay is market-specific and multi-faceted, with trust and perceived risks as important drivers, while income plays only a subordinate role. We conclude that policy makers should aim to reduce asymmetric information within the value chain without raising food prices such that safer vegetables would become unaffordable for the poor.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês
Identificador: | http://purl.umn.edu/114409
Relação: | European Association of Agricultural Economists&gt;2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland
Formato: | 12