Data/hora: 11/06/2024 05:36:42

Provedor de dados: | 31
País: | United States
Título: | Consumer Acceptance and Willingness to Pay for Blueberry Products with Nonconventional Attributes
Autores: | Hu,   Wuyang; Woods,   Timothy A.; Bastin,   Sandra.
Data: | 2009-04-02
Ano: | 2009
Palavras-chave: | Blueberries; Conjoint experiment; Kentucky; Willingness to pay; Agribusiness; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; D12; Q13.
Resumo: | Consumer acceptance and willingness to pay for three nonconventional attributes associated with six processed blueberry products was examined through an in-store conjoint experiment survey. Both credence and experience attributes were considered, including whether the products were produced locally, and whether they were organic or sugar-free. The results indicate heterogeneity in consumer preference and willingness to pay for different attributes across product categories. Local products and organic formulations generally received positive willingness to pay across all products. This information has implications for blueberry growers and retailers who are trying to create and position value-added products for maximum revenue.
Tipo: | Journal Article
Idioma: | Inglês
Identificador: | http://purl.umn.edu/48753
Relação: | Journal of Agricultural and Applied Economics&gt;Volume 41, Number 01, April 2009
Formato: | 14